Friday, December 27, 2019

Micro Macro Factors Affecting the Auto Industry, India

Macroeconomic Policies Affecting the Auto Industry In most countries, the level of automotive production is closely correlated to domestic or regional automotive sales. Also the level of automotive sales and production is closely related to disposable income levels, interest rates and finance availability, consumer confidence and other factors influenced by macroeconomic policies. Production in particular often has long lead times, so consistent and predictable economic progress is important. Therefore, national macroeconomic and monetary policies which produce stability and consistency in GDP per capita growth are generally very significant factors affecting the level of automotive sales and production. The following are the†¦show more content†¦(e) Monetary policies which promote low interest rates (affordability) both affordability of vehicles and availability and cost of capital are critical in developing a healthy demand for vehicles. Governments that rely excessively on monetary policy rather than fiscal policy can induce a large reduction in vehicle sales and production, if they try to control the economy through interest rate mechanisms. (f) Stability in exchange rates. The industry is global and thus subject to the vagaries of exchange rate fluctuations. However sourcing decisions are generally not flexible in the short term. Thus widely varying exchange rates can move an industry from a viable to a non-viable situation in a short period of time. Devaluation increases the cost of imported competition. This threat to viability can quickly eliminate jobs and productive capability built up over a long period of time. (g) Improvement of automobile infrastructure (roads, parking lots and complementary public transportation. An appropriate balance between automotive infrastructure and public transport investment should be sought. Good infrastructure is required to allow the benefits of motoring to be enjoyed by as many as possible. However if this is done at the cost of running down public transport infrastructure, chronic traffic problems may result. (h) Low to moderate inflation. High inflation inevitably leads to high nominal interest ratesShow MoreRelatedIndian Automobile Industry And Theoretical Background Of The Study Essay1981 Words   |  8 Pages CHAPTER I INTRODUCTION This chapter include the profile of Indian Automobile industry and Theoretical background of the study PROFLE OF INDIAN AUTOMOBILE INDUSTRY According to the Ministry of Commerce and Industry, the automobile industry in India has seen a tremendous compound growth at the rate of 22 % between the year 1992 and 1997. Furthermore, the annual turnover of the automobile sector in India, in the financial year 2002-2003, is said to have surpassed the capital investment of Rs 50,000Read MoreBmw Strategic Report2667 Words   |  11 PagesTable of Content Page Nos. 1.0 Introduction 3 2.0 SFA Analysis 3 2.1 Suitability 3 2.1.1 PESTEL Analysis (Macro-environment) 3 2.1.2 Porter 5 Forces (Micro-environment) 5 2.2. Feasibility 6 2.2.1 Resources 6 2.2.2 Core Competences 7 2.2.3 Value Chain 8 2.3.1 Stakeholder map 9 3.0 SWOT Analysis 10 4.0 Conclusion 11 Reference 12 Analysis of Team’s Experience 12 Read MoreJaguar Land Rover ( Jlr )2626 Words   |  11 Pagesmarket situation has turn into tremendously customer driven, making present day firms more prone to the toughest challenge yet. Likewise, both micro and macro factors is affecting firms environments in such a way that in order to survive, present day firms they have to keep evolving alongside their business environment. Moreover, it is contended that these factors are greatly influencing firm’s strategies and their decisions making policies, because of the constant environmental change taking place. SimilarlyRead MoreIndian Marketing Environment2741 Words   |  11 PagesIndian Marketing Environment Indian Marketing Environment For Global marketers India is not just a single country, it is further divided into tow different countries. India and Bharat. India is looked and appreciated by the whole world. It is growing at the second fastest rate, Its a outsourcing hub, skilled workforce, Nuclear and space power and everything to become a world power. On the other hand, Bharat invovles poverty, Illetracy at high levels, Corruption, Mismanagement, Violnce between releigionsRead MoreChanges in Indain Financial System Since 19914892 Words   |  20 Pagesbe able to compete. India has had around two decade of financial sector reforms during which there has been substantial transformation and liberalization of the whole financial system.. Until the beginning of the 1990s, the state of the financial sector in India could be described as a classic example of â€Å"financial repression† ( MacKinnon and Shaw). The sector was characterized by administered interest rates, large pre-emption of resources by the aut horities and extensive micro-regulations directingRead MoreVolkswagen20284 Words   |  82 PagesDirect investment (FDI); China’s car industry; Shanghai Volkswagen; Joint Venture. Abstract China is one of the most attractive investment destinations for the world investors, now almost all the world car-manufacturing giants have launched their factories in this country, making huge efforts to explore their market share. And it has one of the world’s largest car markets, in the past few years sales have grown forty to sixty percent annually. The favorable macro-environment and policy environmentRead MoreStrategic Management at General Motors3196 Words   |  13 Pagesautomotive technology revolution by introducing catalytic converter in reducing emission and by offering airbag in their cars. During 70s, GM vehicles were built to run on low-lead or unleaded gasoline. 80s and 90s marked globalisation in the automobile industry. While Japanese, Korean and German manufacturers where leading the American automobile market, GM started aggressively to expand globally. By new millennium, GM had become a global company with strong presence in emerging markets such as BrazilRead MoreMarketing4976 Words   |  20 Pagesexternal and internal factors shaping their competitive position which accounts for their success or failure in the market. This report is based on both primary and secondary information derived from Dialog Axiata PLC. The report gives a basic overview of Dialog Axiata PLC, its operations and performance. The external environment of Dialog Axiata has been analyzed using the PESTEL analysis where the political, legal, economical, ecological, social and demographical factors are analyzed to identifyRead MoreGlobal Financial Crisis and Its Impact on India4465 Words   |  18 PagesAND ITS IMPACT ON INDIA Abstract: The effects of the global financial crisis have been more severe than initially forecast. By virtue of globalization, the moment of financial crisis hit the real economy and became a global economic crisis; it was rapidly transmitted to many developing countries. India too is weathering the negative impact of the crisis. There is, however, an important difference between the crisis in the advanced countries and the developments in India. While in the advancedRead MoreOrganizational Behavior6031 Words   |  25 PagesWhat are the factors which determine an organizational culture? Culture represents the beliefs, ideologies, policies, practices of an organization. It gives the employees a sense of direction and also controls the way they behave with each other. The work culture brings all the employees on a common platform and unites them at the workplace. There are several factors which affect the organization culture: ââ€" ª The first and the foremost factor affecting culture is the  individual working

Thursday, December 19, 2019

Cyber Attack On The United States - 1674 Words

Cyber Security Abstract Cyber attack has been a huge problem for so many years and there have been a lot of attempts to stop it but there have not been enough resources for this to happen. This paper offers more top to bottom clarification of Cyber attack, reasons, dangers, and defenselessness. It talks about the impact on individual; gives situations of Cyber attacks lastly clarifies ways that people can keep themselves from being casualties of Cyber attack. This paper will give insights on how Cyber attack impacted the United States a year ago contrasted with now, climate it has expanded or diminished. It will likewise talk about how Cyber attacks have made more individuals careful about how they reveal data and the sort of sites they visit that lead to them being victims of cyber attack. Introduction Digital security, which can likewise be alluded to as data innovation security for the most part takes a gander at PCs, systems and information from an unidentified access. Numerous association and organizations in this world, including government and military store a lot of secret data on PCs and send essential information around the world to different PCs. With programmers out there, there ought to be an extraordinary level of security to ensure these information and individual data. As indicated by senate insight authorities, Cyber attack is one of the main dangers in the country so this needs to compass consideration. It is not as simple to secure Cyber attackShow MoreRelatedCyber Attacks And Its Effects On The United States1238 Words   |  5 Pagessocial media to attract terrorists worldwide to help them attack countries like the United States. Many countries have been victims of cyber attacks but may not realize it until long after the security breach occurred. In June of 2015, the Office of Personnel Management found out that it was being hacked. The hack had been going on for several months before authorities realized it. It was one of the largest security breaches in United States history.   With the news of security hacks  finally reachingRead MoreThe Recent State Sanctioned Chinese Cyber Attacks Against United States Organizations And Agencies2256 Words   |  10 PagesIn this paper I will take an in depth look at the recent state sanctioned Chinese cyber-attacks against United States organizations and agencies. These attacks have had profound effects, ultimately altering structures and processes. Government officials are calling for millions of dollars in training and defense measures, while many are now becoming aware of a new type of threat. The inter-organizational relationships, external environment, and ecosystem have also been denaturised. I will alsoRead MoreCyber Terrorism1716 Words   |  7 PagesChinese hackers targeted United States government sites, after an accidental bombing of a Chinese embassy in Belgrade. During this attack, government sites were hijacked and some sites suffered a denial of service attack. Most recently, it was suspected that Bank of America was the victim of a cyber terrorism attack; although no definitive evidence is available to substantiate that claim.   Cyber terror attacks pose a threat against the national security of the United States. In order to fully comprehendRead MoreCyber Security And Cyber Attacks Essay1246 Words   |  5 PagesIntroduction: Cyber security is a major concern for every department, business, and citizen of the United States because technology impacts every aspect of our daily lives. The more we use technology the more complacent, we get with the information that is stored within our cyber networks. The more complacent, we get, the more vulnerable we become to cyber-attacks because we fail to update the mechanisms that safeguard our information. Breaches to security networks are detrimental to personal,Read MoreCyber Warfare Is The New Warfare Domain1528 Words   |  7 Pages the United States should preemptively attack the opposing country using their cyber warfare capabilities. II. Explanation of thesis and short summary. Cyber warfare is the new warfare domain. Understanding how to morally utilize the newfound capabilities will assist the United States to maintain military dominance as well as mitigate possible immoral tragedies. Cyber warfare and war envelops a vast array of topics available for discussion. Therefore, the topics of interest within cyber warfareRead MoreGermanys Current Cyber Strategy1564 Words   |  7 Pagesseparate countries, Belgium, and Russia, and examine what their cyber strategies are pertaining to warfare and defense or security, and current capabilities of these countries regarding cyber-attacks or warfare. We will also be looking at the potential risks these countries present to the United States and the best was the United States can defend against these potential or emerging threats. First, let us examine Belgium’s current cyber strategy. Belgium is primarily focused on defensive with almostRead MoreCyber Deterrence And Its Impact On Western Europe1518 Words   |  7 PagesWhat is Cyber Deterrence? Merriam-Webster defines deterrence as the act of making someone decide not to do something or the act of preventing a particular act or behavior from happening (Merriam-Webster, 2015) . This can be applied to the cyber realm in the sense that we need to deter terrorists, state actors and non-state actors from attempting attacks on U.S. networks. To understand how to apply cyber deterrence we have to look at past policies or theories on deterrence. Deterrence theory firstRead MoreInformation Warfare and Cyber Terrorism: Case Studies1248 Words   |  5 Pagesï » ¿Topic Running Head: Information Warfare and Cyber Terrorism Information Warfare Cyber terrorism Russian denial-of-service attack on the country of Estonia in 2007   VICTIM A cyber attack was made on Estonia in 2007, on 26 April 2007 at sharp 10o clock; government of Estonia was made the target for a preplanned cyber attack by some secret foe (Stacy Prowell, 2010). AGRESSOR The exile of the Russian statue that was a means of giving tribute to the Soviet Soldiers for their efforts in WorldRead MoreCyber Warfare And Global Affairs1543 Words   |  7 Pagescan steal information. Even countries are using the cyber domain as a separate battlefield to fulfill their missions and acquire information. Cyberwar is relatively a new term to describe: an Internet-based conflict involving politically motivated attacks on information and information systems. But the definition is constantly evolving with time and the more knowledge the public acquires about these conflicts. Although the idea of explaining cyber warfare is far too vast and bound to only readily availableRead MoreInformation Is A Source Of Power In International Relations.967 Words   |  4 Pagessource of power in international relations. Technology is the capability by which states store information. More so now than ever, countries heavily rely on information technology and data storage in order t o facilitate the basic functioning of a state. However, when any state places enough importance on a resource of power, that resource becomes a target. An attack on informational structures of a state are cyber-attacks or â€Å"the use of computational technologies in cyberspace for malevolent and destructive

Wednesday, December 11, 2019

Essay about LEGO Company @Myassignmenthelp.com

Question: Describe how the value that the firm creates becomes valuable as a result of factors in the general and industry environment? Answer: 1. Introduction This assignment takes into consideration detailed evaluation of the LEGO Group. LEGO Company majorly manufactures toys their target audience is the children below 14 years of age. This assignment takes into consideration PESTEL Analysis, Porters Five Forces Model Value Chain Analysis for the same. The main aim at LEGO is to design toys which will help the students to learn play in a creative manner. 2. Value Of LEGO At LEGO the values of the company as a whole is imagination, caring, learning maintain the desired level of quality. LEGO embraces all these values and make the learning experience a memorable one for the educators. At LEGO, learning must be: Relevant: At LEGO, the toys are designed in a manner to prepare the students for the real life experience applications such as knowledge of the subject as well as opportunities to develop various life skills such as communication, problem solving, etc. Creative: At LEGO education, the toys are designed in a manner which helps the students to think creatively systematically (Education.lego.com, 2015). Engaging: The main motive of LEGO education is to engage each every student in the learning process in an effective manner. This leads to long term curiosity driving the students to learn in an efficient manner. 3.PESTEL Analysis 3.1 Political: Political stability of any country also refers to one of main aspects for the success of LEGO. 3.2 Economic: The toy industry is one of the developing sectors and is being stable in the past years. The economy has been improving and hence LEGO also improves its products so as to provide the best to its customers. 3.3 Social: LEGO Company is trying to launch the products which shall be accepted by the society as a whole. 3.4 Technological: Use of technology has been referred to as one of important measures in the toy industry. Use of various new innovations technology will help the company to compete with their immediate competitors in a healthy manner (Kandampully, 2002). 3.5 Legal: In order to not to lose the customers, LEGO does not break the laws of the international market. It shall be taken into consideration that, they shall abode by the laws rules of the market they are operating in (Dealtry, 1988). 3.6 Environmental: At LEGO, they are trying to manufa cture toys or resources which provide minimal destruction to the environment. It has been seen that, company took certain measures which has helped to decline pollutants create a good environment. 4. Porters Five Forces Model 4.1 Threat to New Entrants: While entering a new market place, the new entrant has to compete with the brand name i.e. LEGO. In order to compete with big brands, one has to have a larger distribution network so as to cover all its stores end customer at large (Building value with Lego, 2012). 4.2 Threat of Substitute: Substitutes can come from the entire toy industry. Substitutes in the toy industry can be anything ranging from computer games to electronic devices, traditional toys or outdoor games as well. 4.3 Bargaining Power of Buyers: The pressure from the customers is very high along with the switching cost from traditional toys to other substitutes such as computer games, outdoor sports, etc. 4.4 Bargaining Power of Suppliers: The resources manufactured by LEGO are made up of fine plastic. There is diverse distribution and hence the company will not rely upon only one supplier. 4.5 Rivalry amongst Competitors: LEGO has a strong position in the toys industry. The company pr ovides high quality products at a premium price. 5. Core Competencies; Lego has been referred to as the market leader in the toy industry. Lego has been referred to as a high brand equity organization which keeps its price at a premium level as compared to its immediate competitors. Based upon traditional macroeconomics, Lego has been termed to be an organization which has high levels of abnormal profits Lego manages to sell its toys at a price which is higher than the marginal cost. It has been stated that, the overall toy industry is defined by high competition practicing an oligopolistic market structure taking into consideration the pricing strategy of the same (Bonn, 2001). Legos core competency lies in manufacturing different types of toys which are creative provides a better learning experience to the learners. 6. Value Chain Analysis 6.1 Marketing Selling: It has been seen that, LEGO follows a successful theme portfolio. LEGO has been in partnership with companies such as Harry Porter Lucas Arts. LEGO has tried to include a product which attracts the female segment as well. In order to take care the female market, LEGO introduced a product by the name LEGO friends (Bloomberg, 2015). LEGO has increased its sales dramatically with the help of internet as well as its own stores. 6.2 Purchasing Goods: 6.3 Technology Development: LEGO has been referred to as an organization which connects with the educational world. It has close associations with University of Massachusetts Institute of Technology. It uses various developments in the departments which help to enhance their current product offerings services. 6.4 Human Resource Management: At LEGO, all the employees play an active part in improving the wellbeing of the same. This is one of the ways with which, it can be stated that active involvement of the empl oyees is taken place in the organization. At LEGO various motivators are taken into consideration to drive the overall performance of the employees (Barney Hesterly, 2006). 7.Conclusion Hence, it can be concluded that the various tools such as PESTEL Analysis, Porters Five Forces Model Value Chain Analysis will help the business to solve the problems and improve the business in the near future. These tools will help any organization to expand strategically as well as achieve more knowledge. References Barney, J., Hesterly, W. (2006). Strategic management and competitive advantage. Englewood Cliffs, N.J.: Pearson. Bloomberg,. (2015). Brick by Brick: Inside Lego: Video. Retrieved 27 January 2015, from https://www.bloomberg.com/video/brick-by-brick-inside-lego-4-17-SlbmZEQnSfyC~y1eSm9FAg.html Bonn, I. (2001). Developing strategic thinking as a core competency. Management Decision, 39(1), 63-71. doi:10.1108/eum0000000005408 Building value with Lego. (2012). Strategic Direction, 28(9), 21-24. doi:10.1108/02580541211256512 Dealtry, T. (1988). Strategic Company Enhancement. Management Decision, 26(3), 41-46. doi:10.1108/eb001498 Education.lego.com,. (2015). LEGO.com Education Home - About Us - LEGO Education Worldwide - Vision and Values. Retrieved 27 January 2015, from https://education.lego.com/nl-be/about-us/lego-education-worldwide/vision-and-values Kandampully, J. (2002). Innovation as the core competency of a service organisation: the role of technology, knowledge and networ ks. European Journal Of Innovation Management, 5(1), 18-26. doi:10.1108/14601060210415144 Truss, C., Mankin, D., Kelliher, C. (2012). Strategic human resource management. Oxford: Oxford University Press.

Tuesday, December 3, 2019

The Golden age of British television Essay Example For Students

The Golden age of British television Essay ITV as a commercial television had an absolutely different goals than BBC, it wanted to catch the peoples attention, and they wanted them to watch their advertising, so their main focus was on the entertaining programmes. Instead of creating their own film etc. ITV was mainly buying American shows, for instance westerns such was Gun Smoke or Wagon Train. Despite of this ITV brought some entirely new programmes as well, fantasy, dramas, imaginative and adventurous series. Getting then over the realism in television, presented by examination of the provincial everyday life, British people will get something a bit different. We will write a custom essay on The Golden age of British television specifically for you for only $16.38 $13.9/page Order now And yet we can see how it had changed them. The Diana Riggs Emma Peel in The Avengers performed clearly feministic with her chic, intelligent, independent, upper-class female assistant of John Steed, played by Patrick MacNee. All of this symbolised changing, modern attitudes in the pre-feministic times. In the time when almost all women started to realize that they are not just a piece of furniture or kitchen equipment, this model woman meant lot to them. Many women wanted to be like her, they wanted to change the situation of unhappiness, live without satisfaction and rights. Television was not just forming the nation, but its was a mirror of the nations mood as well. Then when the swinging sixties came, television was there, watching, controlling and spreading the excitement all over the Britain. Very popular music show Ready, steady, go! Which bring to the people not just live music, but a studio audience dressed in the latest mod fashions, dancing latest dances and speaking the latest slang and spread popular culture to audience around Britain (Christopher, D. : British Culture; An introduction, page: 116) Also the late 1960s and early 1970s often called golden age of sitcoms (the most popular and controversial as well was Till death us do part) with its really huge audience of some 15 million BC (Christopher, D. : British Culture; An introduction, page: 117) Also there was a rise of satirical shows such as That was the week that was, Monty Pythons Flying Circus, Dads Army. Nonetheless a huge number of Gerry Andersons puppet shows were also produced, for instance, Fireball XL 5 or Stingray. Source: http://www. museum. tv/archieves/etv/B/html/britishprogra/britishprogra. htm (20. 10. 2005) With the boom of fashion, style, music, fun there is another important event in the live of television and its audience coming. After the addition of the second BBC channel BBC2 in 1964 , there was another, more important thing and it was when two years later (1967) the coloured TV was introduced Source: http://www. museum. tv/archieves/etv/B/html/britishprogra/britishprogra. htm (20. 10. 2005) And now one would think that this should be a starting point for even greater success and popularity of the British television. It is a paradox, but it did not happen. Facts are showing that people still were buying TV sets during the 1980s, some of them have even more than one at home, but the great boom of TV buying was definitely gone. The television was coloured now, more than that there was a real channels boom, people have wide choice of programmes, the specialized channels were established, and there was something for almost everyone on TV by the 1990s. There is no wonder that popularity of British terrestrial television was on a decline. The television itself was not any longer one of the few sources of information, education and entertainment. When internet became to rule the world television lost a lot of its position. It is not expensive anymore and because of economical progress there is no need to be limited just to the one television in one room. People also lost their trust to the programmes they see on telly nowadays. Because of the huge number of commercial channels the quality of programmes decline as well. Even thought nowadays people still do watch British terrestrial programmes (BBC, BBC2, ITV etc. ) the majority of the nation is already caught by the rubbish programmes provided by hundreds of commercial channels. .ub1b451c5a3814b5ce902e770248f0113 , .ub1b451c5a3814b5ce902e770248f0113 .postImageUrl , .ub1b451c5a3814b5ce902e770248f0113 .centered-text-area { min-height: 80px; position: relative; } .ub1b451c5a3814b5ce902e770248f0113 , .ub1b451c5a3814b5ce902e770248f0113:hover , .ub1b451c5a3814b5ce902e770248f0113:visited , .ub1b451c5a3814b5ce902e770248f0113:active { border:0!important; } .ub1b451c5a3814b5ce902e770248f0113 .clearfix:after { content: ""; display: table; clear: both; } .ub1b451c5a3814b5ce902e770248f0113 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub1b451c5a3814b5ce902e770248f0113:active , .ub1b451c5a3814b5ce902e770248f0113:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub1b451c5a3814b5ce902e770248f0113 .centered-text-area { width: 100%; position: relative ; } .ub1b451c5a3814b5ce902e770248f0113 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub1b451c5a3814b5ce902e770248f0113 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub1b451c5a3814b5ce902e770248f0113 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub1b451c5a3814b5ce902e770248f0113:hover .ctaButton { background-color: #34495E!important; } .ub1b451c5a3814b5ce902e770248f0113 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub1b451c5a3814b5ce902e770248f0113 .ub1b451c5a3814b5ce902e770248f0113-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub1b451c5a3814b5ce902e770248f0113:after { content: ""; display: block; clear: both; } READ: In the first chapter of his book The Age of Spirit EssayIn my conclusion I would like state that to me it really seems that the Golden Age of British Television, meaning British terrestrial television was taking part since the very beginning of the 1960s, then continued through the 1970s and began to slightly decline during an early 1980s and is still on the decline till nowadays. The 1960s and 1970s brought a triumphal period for the British television, never before as well as never afterwards was the TV such a powerful tool to rule and influenced people, in a good sense I mean. Because of BBC independence on the advertising, it could have achieved these great goals without problems. They did not have to be bothered with competition and they do not have to fight for the peoples attention. It was a perfect atmosphere for creating such a valuable programmes and producing such magnificent films. I am not really sure if people of those days really appreciate what they have, because they did not really have anything to compare with, but I think that they still knew what did TV brought to them. How it formed their values and how many good things happened because of that impulse television gave to them. I feel the necessity to mention that despite of the actual decline, despite of the fact that it lost its strong position almost completely, BBC is still trying to hold the classical, television upper-class tradition. The Golden Age will probably never come back, but I see this as a great attitude and something very valuable. For some people British terrestrial television means a lot, and that is what counts.